Going global in search is one of those things that sounds straightforward until you’re actually doing it. Translate the website, set up hreflang tags, build some local backlinks — done, right? Not even close. International SEO at the enterprise level is one of the most complex disciplines in digital marketing, and the rise of AI-powered search has added entirely new dimensions to get right.Global brands that are winning in international organic search right now are doing something different. And a lot of it comes down to understanding how AI systems evaluate content authority across language, region, and cultural context.Why International…